The JobzLab™ concept is simple: it pitches you, the job seeker, as a product, and getting a job as a sales process where you must sell yourself; the product, to the employer; the effective buyer of your services.

There are five simple stages to the sales process:

1. Research your customers (employers)

2. Know your competition (other candidates)

3. Design a great product (develop skills and experience)

4. Pitch your product professionally (apply for jobs and interview effectively)

5. Close the deal (get the job, the salary and the terms you want)

Let’s consider researching customers, or in this case, employers. Before applying for a job – and certainly before applying for interviews – research and understand the employer’s background. This means more than just glancing at the website. It means reviewing their website closely and systematically asking questions like:

– ‘What are the company’s values and do they align with mine?’

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